Why Knowing Your Target Market Matters

[profundis]

Ok so Scruff app for iPhone seems to be taking off like wildfire...and they implemented ads which is understandable for a free service, but some of the ads running have OBVIOUSLY not been thought through.

There was one for "jesus loves you" or something, one for "Marriage and God" complete with a bride and groom - guess the Mormons paid for that one - but today's has been the best so far:

"BabyCenter My Pregnancy Today" app LOL

Think their sponsors are making a mint advertising on a gay hookup app?